Cozy up to Cashmere: The Beloved Fabric Behind Our New Fall Line


It’s no secret that we’re pretty big fans of cashmere. After all, this cozy fabric is a mainstay of the Chan Luu brand, and we admittedly love wrapping ourselves up in our cashmere scarves and apparel. Super soft and incredibly warm, cashmere is one of the most luxurious natural fabrics in the entire world. That’s why we’re excited to reveal the ins and outs of the cashmere production process and showcase what makes this beloved material so incredibly special to our brand as well as our customers.


On the design team’s most recent trip to Mongolia, they were able to capture a behind the scenes video of our cashmere scarves process. Watch below and enjoy the process that goes into making our unique scarves.



Cashmere’s long list of admirers has included European royalty, Hollywood celebrities and present-day shoppers alike, and it’s easy to see why. This cozy fabric boasts three times the insulation power of traditional sheep’s wool despite being far thinner and softer. (In other words, it’s perfect for fall and winter layering. Sigh.)


While this sought-after textile may be associated with indulgent creature comforts, creating it is an elaborate labor of love. In fact, just sourcing the raw materials needed to make cashmere textiles is a challenge in and of itself, as cashmere goats (of course!) only live in high altitudes and are selectively bred in China, India and certain parts of Europe. China is the world’s primary supplier of raw cashmere materials, and we just so happen to source our cashmere exclusively from Inner Mongolia. This preferred location means that our cashmere blends are even warmer thanks to the region’s goats having thicker fleece (a direct result of the area’s harsh climate). Check out our road trip video below for a behind-the-scenes glimpse at the entire manufacturing process.



Wool is only gathered from cashmere goats during their natural molting season in the months of spring, and the sheared fibers are pressed into cloud-like sheets by heavy-duty machinery. These sheets are then finely spun into yarn and woven into soft fabric with the help of a loom. Our cashmere designs are thoroughly inspected for any flaws in a meticulous quality control process to ensure that the woven material is free from any defects. The manufacturing steps continue as the garments’ natural gray, brown and white hues are expertly dyed in a mix of solid shades and statement-making patterns and prints. The edges of each piece are skillfully fringed by hand, and the garments are finally pressed and steamed to perfection.


Cashmere may be in high demand, but its limited production window and overall availability make it a true luxury item that requires skilled craftsmanship. This unique fabric is also popular due to its impressive longevity. Cashmere boasts a superior ability to retain its original shape and color throughout the years when given proper care.


From a multi-seasonal cashmere wrap to the timeless appeal of a cashmere sweater, our cozy styles are wardrobe staples that you’ll love draping yourself in season after season. We hope this inside glimpse at our manufacturing process emphasizes just how much time and skill goes into crafting each and every Chan Luu cashmere design. Our commitment to quality is matched by our love of style, and we’re proud to give you the best of both worlds.


Do you adore cashmere as much as we do, or are you looking to treat yourself to your very first cashmere indulgence? Shop our full range of women’s cashmere scarves and apparel to experience this luxe material firsthand.


Stay cozy, friends!


The Chan Luu Team

Color of the Year


Every year we anxiously await the announcement of the Pantone color the year! *Drum roll please* this year it’s MARSALA!


Over the past 5+ years the Pantone colors of the year have been bright and vivacious – colors ranging from Radiant Orchid and Honeysuckle to Tangerine Tango and Turquoise. We’re so ecstatic that this year Pantone introduced a softer and more versatile color!


Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.




The Versatility of Marsala:


  • Equally appealing to men and women, Marsala is a stirring and flavorful shade for apparel and accessories, one that encourages color creativity and experimentation
  • Flattering against many skin tones, sultry and subtle Marsala is a great go-to color for beauty, providing enormous highlight for the cheek, and a captivating pop of color for nails, shadows lips and hair.
  • Dramatic and at the same time grounding, the rich and full-bodied red-brown Marsala brings color warmth into home interiors
  • An earthy shade with a bit of sophistication, texture is the story in print and packaging. A matte finish highlights Marsala’s organic nature while adding a sheen conveys a completely different message of glamour and luxury.




Shop styles inspired by Marsala

Natural Cherry Gold Wrap Bracelet

Strawberry and Gold Wrap Bracelet

Garnet Gold Chain Necklace

Strawberry Tassel Necklace

Red Tiger’s Eye Charm Necklace



*Chan Luu is not affiliated with Pantone. Photos courtesy of Pantone.


Xx, Chan Luu Team

More than meets the Eye


While bundling up for cooler weather, you most likely didn’t even realize that behind these lovely Chan Luu scarves is a gorgeous design.


Dyed to perfection, our sunburst scarf is available in indigo, emerald and camel. A delicate blend of cashmere, silk and modal gives these scarves a luxurious, soft feel.  Inspired by the sun’s rays, every Chan Luu scarf is hand dyed allowing each piece to very unique in both design and color.

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The earliest examples of tie-dying date back to the 8th century which included the use of bright colors such as red, yellow, blue and green with simple circle details. A variety of techniques were developed during the span of the 20th century, especially in the 1960’s when psychedelic tie-dye made a large appearance in the western world.


In Asia, specifically Japan, a form of tie-dye was developed in the 8th century, called Shibori. Within this development, there were an infinite number of patterns created where one would bind, stich, fold, and twist or compress cloth to create a unique design. The main fabrics used for this technique were silk and hemp, then in later centuries the introduction of cotton. Most designs were dyed with Indigo.


The popular “Ikat” design was also derived from the original tie-dye and Shibori techniques, which is now mostly found in Indonesia and the islands of Japan.


Tie-dye techniques have also been used for centuries in the Hausa region of West Africa, where the renowned indigo dye pits are located.


Chan was inspired by the way different cultures around the world used tie-dye techniques and made it their own. For this collection, she wanted a more abstract tie-dye design with a burst of color.

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Shop our collection of sunburst printed scarves as well as some of our other designs here.


Have you checked out our Indigo, Bazaar for the Home collection? Accessorize your home with our decorative pillows!



Xx, Chan Luu Team